Who knows Christmas better than an elf?
e.l.f. Cosmetics wants to help you “sleigh this holiday” with the release of a brand-new holiday playlist featuring up-and-coming artists and stunning makeup looks to go with. The songs will be available to stream on Spotify and Apple Music, while the music videos will be released on Triller in the weeks leading up to the holidays.
“e.l.f. Cosmetics is pumping up the volume this holiday season with a new five-track holiday album, ‘e.l.f. the Hauls,’ while also becoming the first beauty brand to launch on the popular music video-making platform Triller,” reads the press release.
The five songs, each a remix of a classic carol, feature new female voices to watch for as they rise in the charts. Halston Dare, a singer-songwriter from Houston, sings the “Jingle Bells” remix that kicks off the five-track playlist, as well as “Joy to the World.” Kiana V, an R&B singer based in LA, sings “Deck the Halls,” Canadian singer and actress Rosette covers “Up on the Housetop,” and Yasmeen, a singer-songwriter from Phoenix, wraps things up with “Auld Lang Syne.”
“We intend to bring holiday cheer to the season in a way that e.l.f. has never done before, through music, self-expression and pure joy,” said Kory Marchisotto, chief marketing officer of e.l.f. Beauty. “The release of our holiday album supports emerging artists, while reaching new audiences through new digital platforms, like Triller. This holiday, we invite every eye, lip and face to ‘e.l.f. the Hauls.'”
The beauty brand also released an interactive website to help you get ready for any upcoming holiday parties or Zoom happy hours this season. First, choose a lip look, then a statement eye, and finally a genre of music that puts you in the holiday spirit. e.l.f. will then suggest a full glam look, providing a song from the playlist to jam out to as well as makeup options for you to shop the look.
As a final holiday gift, at the bottom of the page is a sweepstakes to win three months of a Spotify Premium membership. Simply tell them why you love e.l.f. Cosmetics (even more so now, after exploring the festive site) and be entered to win.
Getting back to the glam, the beauty brand is here to help you shop this holiday season, with full looks and gift sets now available on the e.l.f. site. Keep scrolling for the must-have items to re-create the featured faces, perfect to place under the tree or in stockings for a happy holiday and a sparkling New Year.
Get Gigi Hadid’s holiday look with the Sugarplum Dreams collection from e.l.f.
The four-piece set costs only $17 in total, with most items at just $3 to $6 each. The collection includes the jelly highlighter for a warm glow, SRSLY Satin lipstick in “Sugarplum,” no-budge eyeliner and waterproof mascara to tie the whole look together.
Get glam and golden this holiday with a full look from e.l.f.
This set has four pieces for $29 total, with individual items ranging from $4 to $14. The golden eye shadow can be found in the Earth & Oceans eyeshadow palette, which comes with 11 additional colors. Top it off with the liquid glitter eyeshadow in “24K Gold” to re-create the statement eye. The lip is a plumping gloss in the “Pink Sugar” shade. Finish off with a swipe of waterproof mascara.
The holidays are synonymous with sugar and sweets, and your makeup look should be no different.
Show off your eyes with the Major Eye Candy look from e.l.f., the five-piece collection setting you up for a shiny and bright eye sure to sparkle at any holiday party or Zoom gathering. The set starts at $3 for the lip lacquer in the “Moody” shade, and the entire collection costs a total of $30. The rest of the collection includes the Earth & Oceans eyeshadow palette, liquid glitter eyeshadow in “Ocean Eyes,” no-budge eyeliner and the waterproof mascara.
Why wait to start the holiday gift giving?
Start the holidays early with a beauty advent calendar from e.l.f., with 12 days of beauty gifts in one box for easy giving. The calendar, $45, includes best sellers like the Poreless Putty primer, Ride or Die lip balm, bite-size eyeshadow and the liquid glitter eyeshadow from the above holiday looks.
If you liked the eye looks above but can’t settle on just one color, this eyeshadow vault is for you.
The gift set is great for any glitter lover, featuring eight different shades of the liquid glitter shadow, including the limited edition shade, Cranberry Punch. Buy it for $35; e.l.f. is also offering free shipping on any order over $25, plus two free gifts with purchase to either gift to friends and family or save as a treat for yourself.
You heard us; treat yourself.
This $15 skin-care set is a perfect treat for yourself or any skin-care-obsessed friend, with ingredients like niacinamide, AHAs, squalane and aloe that any skin will love. The four-piece set includes some favorites such as the SuperClarift cleanser, the SuperTone toner, a SuperHydrate moisturizer and a brightening sheet mask to finish it all off.
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